Social media marketing is one of the most rapidly growing ways for businesses to increase their customer base. Companies are also discovering that inbound marketing – where your social media strategy allows people to find you instead of you finding them – is another method of extending their reach. So how can you move your message forward in a creative way that draws people to this content?
Let’s say you have already established your presence on Facebook, Twitter, Foursquare and LinkedIn. You post updates frequently and monitor your comment threads but are ready to try something new and different. This is where video content may enter the frame.
With rich and relevant video content, you can deliver your message through a variety of formats, meaning it may resonate more strongly with customers. Good video content is shared often, so you may get lucky and become a viral sensation, which could lead to increased business.
Try integrating video content across all of your delivery channels. Once you create your video, post it on Facebook, YouTube and other sites. By putting it in several places, your video can stay “alive” for months and attract more attention.
Write informative blog posts aimed at your ideal demographic and convert them to YouTube videos and SlideShare presentations that can be embedded into other social media sites.
How to Optimize your Video Content
As you develop your content, make sure the video is search engine optimized (SEO). That means including an engaging and searchable title, a description that is keyword-rich, appropriate tags and captioning for YouTube. Also, optimize your video for sharing in a way that is intuitive and simple for viewers. Put your share options right next to the video so the action is quick and easy.
Keep the following tips in mind as you narrow down your ideas and get started on your video content:
Identify your target audience and clearly define the demographic you want to reach.
Set clear and reachable marketing goals for your video content.
Make sure the content is meaningful and relevant to your audience. Is it memorable, entertaining, surprising, unexpected and informative?
Make it easy for your audience to share and expand across blogs, online publications and social media platforms.
Quick and Easy Projects
These ideas could help get you and your customers engaged in video content:
Try recording a “live” music video to showcase your company’s personality and sense of fun.
Record a short interview. Pick an executive, customer or co-worker and ask him or her three quick questions. Upload and you’re done.
Create an instructional screencast with a tool like Camtasia that also records your voice simultaneously.
Take your viewers on a video tour of your office and beyond. Give them a glimpse into where it all happens.
Video content can be fun for you and your customers. When done right, it can also help to draw in customers.
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Oleh
شادي الزمر
